It really makes you wonder how Microsoft decides on it’s PR message (and they people they hire for it). The day before the Xbox One reveal. they let it out that the event was going to be an hour long introduction, the “future of entertainment” and that they’re going to talk about a lot of games at E3 about 3 weeks later. It makes sense to hold off information for the biggest industry event in the world (give or take) but why not just hold everything off for E3 at this point? Especially with how this event was handled.

True, it was an introduction. They showed the hardware, talked a bit about what it can do and the improvements to what they’ve been building for the passed 10 years. Now this whole adventure was started with a gaming machine and they barely talked about games. The games they did talk about, were obvious franchises that were of no surprise so they didn’t swing much weight with them. One new game was shown, but that was more of a teaser announcement.

So all the fans who got the Xbox platform to where it is today, were shown no reason to be into this next machine. In fact, they were so vague this whole reveal has turned into a PR nightmare for MS. Instead of laying everything out there, they held back information on the really big issues. How does this thing work? What’s being locked down with this “games must be installed to the HD and authorized by our servers.” You can say stuff like that, raise every console gamers eyebrows and hope for the best. I understand they are trying to do something new with TV integration, a full set top box experience with a ton of stuff that can be switched on the fly. But the focus you are trying to change, the way games are bought and sold and used is some scary thoughts to a lot of people. Valve did this on the PC about 10 years ago with Steam to great success. But they finessed it. They eased into it and laid out how Steam was set up. The message from this Xbox One event confused the hell out of people, making them asks questions…which were answered by multiple people through the rest of the day, long after the event was over. Plus, the answers were all different, so that just made the rumors worse by freaking everyone out. Will I be able to lend a game to a friend to play? If I have a family is the game I bought only going to work on my “console” and not the one in my kids room? How family friendly is this thing?

The Xbox One has turned into what sounds like a money pit to own and MS is holding the shovel with a blank stare. I can’t believe they didn’t think this out at all. They had to be super clear and this shady talk from the side of the mouth about key issues just makes people mad. There was so much not said in the presentation that came up after, questions and deeper looks on the things people actually wanted to know. The rumor for weeks has been that the NextBox would need to be connected to the internet at all times in order to pretty much do anything (like play single player games which is a deal killer for just about everyone). The event pretty much alluded to this and when asked they go, eeehhh, it’s just gotta talk to the servers once every 24 hours. What’s the difference (steam checks every 2 weeks I think)? Did I not buy this freaking game? This goofy thing needs to check my credentials every single day? Games have to be installed to the HDD to play, it won’t run of the disc. There’s a FEE if you want to put it on another machine. I can’t let a friend borrow a game like since the dawn of home consoles? The HDD is 500 gigs and if I’m putting 15Gig game installs in there how long is that going to last? I have to delete and reinstall disc based games as I go (that’s something that could happen and it sounds like they prepared for it by having the game playable as it installs). So many questions.

The new Kinect comes with every box and it is required to be hooked up for the xbox one to work? I think? That’s what it sounds like. It makes sense that it comes with every One so developers know that it’s a standard feature and they can be assured anyone can use it with whatever they come up with. The tech is greatly improved which is great! But even that bothers everyone because it listens to you when the machine is off (you can turn it on with a voice command). That’s some future tech there, but it doesn’t make people feel good thinking that MS could listen and record anything said near this machine. The UI looks amazingly fast, which is a huge plus. The media center aspect of it (which they talked a lot about) lets you switch from game, music, tv, internet, phone (skype!) instantly. The 360 is crazy slow on switching between areas so this is neat. Getting this all up and running is another question mark. The One has 8 gigs of RAM, but 3 of that is reserved for the OS (partly explains how it switches so fast and keeps multiple apps open at once) but does that mean games will only have 5 gigs of RAM to work with? 3 gigs is a lot to lose in that regard.

They say nothing is locked down yet and that’s pretty clear with every contradictory answer. It’s stupid that the company making this thing don’t really know how it’s going to work yet. So now MS is neck deep in a PR hole that has got to have a lot of people over there concerned about their jobs. If they don’t pull of some magic at E3, this thing could turn into the next 3DO. I giant box that pretty much collects dust on a store shelf.

They got some serious long hours to look forward to over in Seattle until E3. I’m talking all hands on deck to get this thing making sense. People are literally afraid of buying an Xbox One right now. A pariah of plastic! A controversy is sitting in their lap and they have to work to win just about everyone back. That means: make sure this thing is consumer friendly, the penny pinching of this thing sound ludicrous. And show the games. Show A LOT of games people haven’t seen before. Show why it has the Xbox name on it and not the MS Media Center Deluxe Duke. They have to clear up the message they’ve drooled out. Odds are accounts will work just like Steam, PSN and Live. Sign into your account and you’ll have full access to your content. This mess can’t be as dire as it looks now, there is too much at stake. I hope they have some incredible games and game features (why should I pay for XBL Gold?) to show because Sony and Nintendo (!) are licking their chops waiting to steal away Xbox users. They’ve said they were holding on to games for E3 and not to panic about it, I really hope they meant it.